Marketing Tip Tuesday: Make it Relatable

Hello everyone, and welcome back to another week of Marketing Tip Tuesday!

I have a quick story for you today:

When I was in third grade, I had the bright idea to create a series of short stories that I asked my teacher to read aloud to the class. At first, I was pretty nervous. I wondered, what if my teacher refuses my request? What if the other kids think my story is dumb? Thankfully, I didn't have to worry much longer: the first story was a hit, and everyone wanted to hear more! Looking back, I think that experience helped to mold me into a person that isn't afraid to go after what she wants.

Now, it's highly unlikely that you have had an identical experience as I have. But, I would hazard a guess that you found aspects of the story that were relatable to your own life. I'm sure that the vast majority of us have had at least one experience with these elements: a new idea, uncertainty about the idea, hesitation to pursue the idea, courage to just go for it, and satisfaction or learning from whatever the end result becomes.

This leads me to highlight a key insight to keep in mind when evaluating your marketing content: is it relatable? No matter how wacky or out-of-the-box your idea is - can you find at least one relatable aspect? If the answer is no, it may be worth reconsidering the overall message of your content. Ultimately, consumers are more drawn to a brand that they can feel connected to. It's important to find out what matters to your audience, and then foster that connection; whether that happens to be an emphasis on quality, facing your fears, getting a great deal, or something else entirely!

When you can make your consumers feel seen/heard/understood, it increases their desire to stay engaged with your brand.

At the end of the day, creating relatable brand messaging can provide big payoffs in brand loyalty. If you're not sure where to begin, head over to the Contact page to get some guidance on how to transform your content.

Have a great week!