Marketing Tip Tuesday: The Power of Brainstorming

Hello everyone, and welcome to another week of Marketing Tip Tuesday!

Today, let's dive into a process that I love to utilize at The C Perspective:

Brainstorming.

Brainstorming can be highly productive and valuable. But, without efficient usage, it can fall below expectations and fail to provide proper insights.

So, how can you improve the brainstorming process to yield the best results? Well, there are a few key components to consider:

1. The People: It may seem like a no-brainer (pun slightly intended), but it is crucial that the people you choose for a brainstorming session are able to have a forward-facing mindset for both the topic and the brand. Although a diversity of thought is great, it can often be a hindrance if the ideas that you're receiving are not ones that will propel your company forward. Now, getting the right minds in the room can obviously be constrained if a specific team has already been designated as the "idea" people. If this is the case, then creating the right atmosphere can help.

2. The Atmosphere: Once you have decided who will be contributing ideas during your brainstorming session, it is vital to consider how the session's atmosphere will affect the collaboration. For instance: if you were in a meeting where your boss asked for ideas but reacted negatively to any answers that they didn't like, would you still be inclined to think outside-the-box and share some of your less conventional ideas? It's highly doubtful. So, be sure to create an atmosphere that welcomes ideas of all kinds - as long as they are respectful and productive. You never know when a consideration may arise that sounds crazy, but ends up opening the door for even more helpful ideas.

3. The Direction: The last big aspect to consider when striving for a productive brainstorming session is to make sure that you have a clear direction on what you want to gain from the brainstorming session, and how you want the session to flow. For example: will you present a topic and have everyone say the first words that come to their minds? Will you tweak a current tagline and go around the room to hear everyone's separate take on it? Or will it be a purely collaborative effort where everyone has a bit of leadership? Once you've identified your goals for the meeting and have a clear idea of how you're going to accomplish it, it will be much easier to yield the results that you're looking for.

If you keep all three of these factors in mind, you should see a significant improvement in your brainstorming meetings.

Or, you may realize that you need some external considerations. In that case, let's get in touch to see how I can help you.

Have a great week!