Strategy Starter-Pack

If you’re in need of brand and content guidance, but feel comfortable implementing on your own, the Strategy Starter-Pack is where you‘ll want to begin. This one-time package focuses on setting you up for success by providing the following:

• Strategy guide

• Custom content calendar template

• Social media set up

• Sample copy outlined with best practices

Basic

If you’re still easing into social media, but desire more help beyond the Starter-Pack, the Basic package is your best bet. With strategy and content refreshes twice a year, you can be sure that your social media presence will be relevant, fresh, and manageable.

Includes:

• Up to 2 social platforms

• 3 - 4 posts per week (across platforms)

• Content creation

• Daily engagement (on posting dates)

Standard

Standard packages include all the components as the Basic package, but on an ongoing basis. With this package, your tailored strategy and content calendar will be created, maintained, and refreshed every quarter; and The C Perspective will also provide recommendations for ads and promotions that you can independently implement.

Includes:

• Up to 3 social platforms

• 4 posts per week (across platforms)

• Content creation

• Daily engagement (Monday - Friday)

Premium

For the business owners who want to get more consistent with their content, but still want to have control over their social media, the Premium package is a great choice. In addition to everything included in the Standard package, you can elect to receive more in-depth content work such as website updates or blog post(s) on a monthly basis to implement on your own. Supplementary content pricing is personalized based on client need.

Includes:

• Up to 4 social platforms

• 4 - 5 posts per week (across platforms)

• 1 ad campaign

• Content creation

• Option for richer content: website or blog post

• Daily engagement (Monday - Friday)

Deluxe

This package takes the marketing work off of your hands so that you can focus on what you do best: running your business. With this package, your content will be created, scheduled, and implemented entirely by The C Perspective based upon a customized strategy. This package can also include writing components from the Strictly Copy package.

Strictly Copy

Maybe you’ve got your brand all figured out, but you just need help finding the right words to communicate it! With this package, we’ll work together to capture your brand voice and transform it into accurate and compelling copy for your relevant channels.

Services offered:

• Website copy

• Mission, vision, and value statements

• Tag-lines

• Ghostwriting for blog or article

Brand Development

Are you:

Looking for a better way to share the story of your business?

Rethinking your brand’s mission, vision, values, and everything in between?

Seeking a more robust content strategy for your website, blog, social media, and everything in between?

If you answered “Yes” to any of these questions, then a brand development package is the right choice for you. Brand development packages run at least 4 - 6 weeks and are customized based upon your company needs.

Evaluate

This introductory stage involves many questions. For example: Who are you as an entrepreneur? What does your brand mean to you? Who is your ideal target audience? How do you want them to feel about your brand?

During this stage, we will also evaluate your current marketing tactics, reflect upon your brand goals, and discuss how we can help you enhance the messaging. Then, we will work on a new marketing strategy!

Envision

The next stage involves "thinking big" and sharing the ultimate hopes and dreams that you have for your brand. Now is the time to envision short and long-term goals! How will your brand look tomorrow vs. next year?

During this stage, you will learn how we can make these dreams come true and best support your ultimate brand vision. Then, we will dive into the methods and resources needed to make it a reality!

Execute

This last stage brings to life everything that we've worked on thus far! Now that we know what your ultimate brand goals are, we'll create a brand identity that resonates with your target audience and inspires them.

During this stage, we'll execute your new strategy. Whether you need a mission statement, content guidance, snappy copy, or a revamped social media strategy; your brand will be transformed!