Services

Depending on project scope, here are some basic services that you can expect to receive when you work with The C Perspective.

  • Business shadowing (in-office or via phone call)

  • Brand audit: evaluation of brand collateral and relevant statistics

  • Ongoing strategy sessions for short and long term goals

  • Brand identity workshop

  • Competitor content analysis

  • New/updated mission, vision, and value statements

  • New/updated content strategy (digital and print collateral where applicable)

  • Ongoing content implementation and guidance

  • Periodic content review, check-ins, and support

  • Revised content where applicable

Read below to learn more about the 3-step process behind these services.

 

The Process

In order to help you tell your story and refine your brand strategy, I've developed a 3-step process: Evaluate. Envision. Execute. 

With this process, we can take a look at where your business is now; where you want it to be; and how we can get there, together. Read below to learn more about each step!

Evaluate

This introductory stage involves many questions. For example: Who are you as an entrepreneur? What does your brand mean to you? Who is your ideal target audience? How do you want them to feel about your brand?

During this stage, we will also evaluate your current marketing tactics, reflect upon your brand goals, and discuss how I can help you enhance the messaging. Then, we will work on a new marketing strategy!

Envision

The next stage involves "thinking big" and sharing the ultimate hopes and dreams that you have for your brand. Now is the time to envision short and long-term goals! How will your brand look tomorrow vs. next year?

During this stage, you will learn how we can make these dreams come true and best support your ultimate brand vision. Then, we will dive into the methods and resources needed to make it a reality!

 

Execute

This last stage brings to life everything that we've worked on thus far! Now that we know what your ultimate brand goals are, we'll create a brand identity that resonates with your target audience and inspires them.

During this stage, we'll execute your new strategy. Whether you need a mission statement, content guidance, snappy copy, or a revamped social media strategy; your brand will be transformed!