Featured Work
Brand development, print articles, social media revamps, blog posts - and more!
Brand Development: Designs du Monde
This project is a case-study for the mock fashion company Designs du Monde: an online platform that connects shoppers to lesser-known designers around the world for unique, affordable fashion. For Designs du Monde (DM), I focused on a variety of brand elements: color, font, mission/vision, target audience, brand personality, and more. These choices then informed the suggested brand touch-points and some basic social media recommendations.
These images - excluding logo design - serve as samples of the basic deliverables that would accompany each of the Branding Packages (Beginner, Refresh, and Overhaul) offered by The C Perspective.
Brand Development: Various Views Research
Project 1: Culture audit and brand refresh via a sub-contract with Designed for Destiny LLC. During our 6 months at Various Views Research (VVR), we conducted extensive meetings, surveys, and brainstorming sessions to discover where VVR is today; and where they want to be in the short and long-term. Overall, The C Perspective played a vital role in developing a new brand identity, brand and marketing strategy, mission and vision statement, value system, website copy (snapshots pictured), and sales materials (i.e. handouts).
Project 2: Article to highlight key learnings for Various Views Research (VVR) during the company's presence at the annual MRMW conference. With support from and under the umbrella of Designed for Destiny LLC, I synthesized multiple sources of key takeaways to connect VVR's newly developed brand with the innovative nature of the MRMW conference.
Various Views Research is a full service consumer insights agency based in Cincinnati. With a personalized “Unique Boutique” approach, they tailor their services to meet every client's market research needs.
Social Media Refresh: PetCakes by Lucky Paws LLC
Project: Revamped marketing strategy and social media management. Although PetCakes had an adorable and very "dog-friendly" online presence, I created a roadmap for the owner to tailor and diversify her content on Instagram, Facebook, and Pinterest. On Instagram alone, we saw over 200% increase in amount of impressions, likes, and engagement. Additionally, I created and managed ad campaigns, contests, and interaction.
PetCakes are the 1st and only microwavable pet treat made at home in less than 3 minutes. Each recipe is crafted with human-grade ingredients and without harmful additives or preservatives.
Print Article: Estetica USA Magazine
Estetica Spring 2016 Article: Coverage of 2016 Davines World Wide Hair Tour.
During my time at Estetica USA, one of my duties involved writing an article about the season's hair shows that condensed each editor's experience, while also highlighting the noteworthy aspects from each event. To accomplish this, I met with each editor and took notes on their personal experience, on top of the event specs I was given. Then, I considered what Estetica's audience would be most interested in, and what would be the most crucial information for them to have. The end result was an article that provided all of the important details of each event while being enjoyable to read - in Estetica's brand voice, of course.
Estetica USA is the American branch of an international hair trade magazine, founded in 1946 by Milo Pissimiglia.
Print Article: Polly Magazine Feature
Polly Magazine Article: Philippe Haas, Bespoke Tailoring Feature.
For Polly Magazine's Spring 2018 issue, I had the opportunity to interview Philippe Haas, the founder and owner of Cincinnati-based company Bespoke Tailoring. Since I had creative flexibility for this interview, I was able to devise my own direction and questions. In order to get to the heart of Haas' interesting background, I ensured that my approach involved questions about his personal life, his family's tailoring history, and the future of his brand. We also conversed casually so that I could get a proper feel for his personality. Overall, this allowed me to capture a holistic view of Bespoke Tailoring for the writing feature.
Polly Magazine is a Cincinnati-based platform for the artist’s voice and aims to give the reader an insider’s view of their artistic method and creative process.
Ghost-Blogging: Tracy Doyle Photography
Project: Ongoing blog-post writing collaboration with Tracy Doyle Photography. Tracy Doyle is a talented photographer with lots of stories to tell and insights to share! Periodically, I meet with her to brainstorm future topics, flesh out her new ideas, and bring all of her thoughts together into a cohesive piece.
Volunteer Project: Interviews for Interfaith Hospitality Network
As part of ongoing volunteer work with the Interfaith Hospitality Network of Greater Cincinnati, I have conducted some interviews with longtime volunteers and coordinators to assist IHN with communicating their mission and impact. These interviews involve general questions about each volunteer’s experience, and the answers that result are paraphrased and crafted into compelling stories. Pictured below is the first of these interviews, featuring volunteer coordinator Hollis Bass.
